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The most recent and revolutionary inventions of Amazon are the new bidding and targeting options for streamlining sponsored products. This technique will provide you with a whole lot of options for the effective optimization of your advertising campaigns.

Combining these new features will help you simplify the management of your sponsored products campaigns. Practice better control on the sponsored ads and manage their visibility. Change the way how you target and bid with these comprehensive tools.

Formerly known as Amazon Marketing Services, Amazon Advertising has expanded its targeting capabilities by introducing new means for its most successful campaign, sponsored products.

Leveraging product and category targeting

Advertisers can make use of various new targeting capabilities that will ease the shoppers in locating for your product when browsing through product descriptions and detail pages on Amazon. A number of business goals such as creating awareness, targeting categories, and driving consideration can be achieved by simplifying targeting and bidding options by Amazon.

Types of targeting options for sponsored Ads

Below mentioned are the different types of targeting options for sponsored ads.

1. Category Targeting: This will help the advertisers target thousands of categories in one go. This can be done manually. Category suggestions will be displayed as product choices that have been grouped together.
2. Reporting & Insights: Targeting options are fully operative with reporting. The keyword report tab has now been replaced with “Targeting Report”. Maximize your search results by targeting your ads effectively.
3. Product Targeting: Product targeting is a way of selecting and targeting specific products that resemble the articles that you wish to promote. In this scenario, Amazon will give you a list of the featured or suggested products laying emphasis on the products that you chose to promote and generate leads on.

Advantages of targeting sponsored products

As per Amazon, there are a plethora of advantages attached to the new, improved version of targeting sponsored products. The major benefits are inclusive of the following:

1. Generation of new reports
2. Controlling new campaigns
3. Improved targeting options

Conclusion

The main goal here is to simplify the targeting options and optimize advertising. Amazon’s effective analysis of product and consumers data helps in deriving campaigns in a streamlined way.

Just like Instagram, Twitch, and Facebook are trying to get their feet stronger at live streaming with live feed, Amazon is not far behind. The newly launched Amazon Live Creator app is an evidence of this.

Amazon Live is a live streaming, interactive service specially designed for Amazon Professional Sellers. With the Amazon Live Creator app, Amazon Professional Sellers can promote featured products to their target audience and can have better engagement with their customers.

If you want to know more about this app, keep reading. We will explain more about the Amazon Live Creator app and how it increases your sales.

What is Amazon Live Creator?

Well, it is a live streaming app newly launched by Amazon. It helps brands on Amazon to connect with their potential customers by allowing sellers to go live and promote their products. It comes with unique and fun features that help brands to have better interaction with their customers and eventually increase sales.

Now you know what is Amazon Live Creator and the next question that’s probably in your mind is what is Amazon Live? It is a page on the official website of Amazon. In this page, customers can:

• Search for any recorded live stream
• Get live stream content

The best thing is whenever you livestream using the Amazon Live Creator app, the live stream will appear on both the seller’s store and Amazon.com/live. Also, a seller can post content directly from his/her phone camera or professional camera.

Why brands livestream using Amazon Live?

One of the major reasons for brands to livestream on Amazon is increased sales and product discovery.

Wondering how this happens?

Well, live-streaming is a “hot-stuff” in the internet market that produces results. Today, most people prefer to watch a video than reading 500-1000 words content to find the information.

Hence, video content is reaching potential customers much faster as compared to any other type of content. Remember, a one-minute video is as impactful as millions of words.

In fact, most Amazon sellers have claimed that Amazon Live has tremendously increased daily visits to their product detail page, which grew their product’s sales.

Do you know what happens when you go live stream? Well, by going live, you can add two important elements to your video:

• Better interaction with your potential customers or target audience
• Induce your audience with the feelings of Fear of Missing Out

Most people don’t like to be missed out, especially if things are “streaming live.” Almost everyone loves to take part in live video sessions. As reported by a recent study, nearly 80% of the users like to watch a live video about a brand rather than reading its posts.

In Closing

Please remember, the Amazon Live Creator app is exclusively for any US Professional Seller registered with the Amazon Brand Registry. The major purpose of going live is to tell your potential customers about your brand and eventually increases your sales.