How Amazon’s New Bidding And Targeting Options Are A Game Changer?

The most recent and revolutionary inventions of Amazon are the new bidding and targeting options for streamlining sponsored products. This technique will provide you with a whole lot of options for the effective optimization of your advertising campaigns.

Combining these new features will help you simplify the management of your sponsored products campaigns. Practice better control on the sponsored ads and manage their visibility. Change the way how you target and bid with these comprehensive tools.

Formerly known as Amazon Marketing Services, Amazon Advertising has expanded its targeting capabilities by introducing new means for its most successful campaign, sponsored products.

Leveraging product and category targeting

Advertisers can make use of various new targeting capabilities that will ease the shoppers in locating for your product when browsing through product descriptions and detail pages on Amazon. A number of business goals such as creating awareness, targeting categories, and driving consideration can be achieved by simplifying targeting and bidding options by Amazon.

Types of targeting options for sponsored Ads

Below mentioned are the different types of targeting options for sponsored ads.

1. Category Targeting: This will help the advertisers target thousands of categories in one go. This can be done manually. Category suggestions will be displayed as product choices that have been grouped together.
2. Reporting & Insights: Targeting options are fully operative with reporting. The keyword report tab has now been replaced with “Targeting Report”. Maximize your search results by targeting your ads effectively.
3. Product Targeting: Product targeting is a way of selecting and targeting specific products that resemble the articles that you wish to promote. In this scenario, Amazon will give you a list of the featured or suggested products laying emphasis on the products that you chose to promote and generate leads on.

Advantages of targeting sponsored products

As per Amazon, there are a plethora of advantages attached to the new, improved version of targeting sponsored products. The major benefits are inclusive of the following:

1. Generation of new reports
2. Controlling new campaigns
3. Improved targeting options

Conclusion

The main goal here is to simplify the targeting options and optimize advertising. Amazon’s effective analysis of product and consumers data helps in deriving campaigns in a streamlined way.